Sunday, 16 February 2014

Mozilla Foundation's Chairwoman to generate revenue

The Mozilla Foundation's chairwoman Mitchell Baker former CEO of Mozilla Corp. who funds for the development of Firefox, defended the decision to pursue in-browser ads, saying that it's important to generate revenue.

Her statement was, "To explicitly address the question of whether we care about generating revenue and sustaining Mozilla's work, the answer is yes".

On Thursday, The chair of the parent foundation wrote on his blog, "In fact, many of us feel responsible to do exactly this."

In her post, Baker wrote that Firefox users as well as the code contributors and employees were suspicious of any connection to commercial or business needs, including producing revenue.

"Pretty much anytime we talk about revenue at Mozilla people get suspicious," she said. "Mozillians get suspicious, and our supporters get suspicious. There's some value in that, as it reinforces our commitment to user experience and providing value to our users."

She further added, "When we have ideas about how content might be useful to people, we look at whether there is a revenue possibility, and if that would annoy people or bring something potentially useful," Baker said. "Ads in search turn out to be useful."

Now new users will see pre-populated tiles in the Firefox. Before Firefox users, that page, which has room for nine tiles which showed the most recently visited website. For new users, Firefox will fill the new page spot.

Denelle Dixon-Thayer, Mozilla's vice president of business and legal affairs, on Thurday try to explain as to why Mozilla is looking for other sources of revenue.

"Revenue diversification isn't a requirement because our search partnerships are strong and provide value to our users, to our partners and to Mozilla," Dixon-Thayer said. "Diversification is a choice for us, but just as diversity is central to a healthy Web, revenue diversity is central to a healthy project."

Mozilla's 88% of its 2012 revenue came from the agreement with Google that requires Mozilla to use Google's search engine as the default search engine. Mozilla was paid approximately $274 million by Google in 2012, a year when the former recorded total income of $311 million.

The Google-Mozilla deal was last renewed on December 2011 for three years.Dixon-Thayer told that Mozilla's attempt to diversify revenue will leads not to deal with Google this year. There will be a loss of Approximately $300 million if deal fails.

According to Web analytics  company Net Applications, Firefox accounted for 18% of the world's desktop browser user share in January, down from 22% in late 2011 when it last dealt with Google






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