Sunday, 23 February 2014

Tizen Association Chairman being cautious, says to launch smartphone with Tizen soon this year



In MWC(Mobile World Congress), Tizen Association Chairman and a director of product development at Japanese carrier NTT Docomo Ryoichi Roy Sugimara is very cautious of launching smartphone running on Tizen. Sugimara said the association and its carrier partners are carefully looking at the best market for a launch.

"You'll see a real commercial launch in some markets," he said in an interview following the Tizen Association's Mobile World Congress event here on Sunday.

Tizen talked up the 15 partners it had signed up to the group, as well as additional partners designed to help speed up the adoption of apps. Samsung's Gear 2 and Gear Neo smartwatches, the only mainstream products to run on Tizen were in display.

Sugimara pointed to a Tizen-powered phone that is a test unit from Samsung, as well as an R&D unit from ZTE. Sugimara said he wanted to find a market where the competition is less.



NTT Docomo was the first carriers to offer a Tizen phone but ended up canceling the plans because it thinks the market could not support more than two operating systems.

Sugimara is looking at markets where competitors are less and oppurtunities are more, that is Tizen is looking at the emerging markets and regions that would be interested in a lower end, but still powerful, smartphone.

Sugimara has to build relationship with both the vendors and carriers in China. When the carriers' move to more advanced wireless networks, there are opportunity for Tizen to take advantage of that shift as consumers change out their phones.

Sugimara have signed with ZTE and looking for more Chinese vendors, to help him create more competitive mid-range smartphones.

Sugimara announced that Tizen is expanding to wearables and TVs as well. The aspirations are higher, but Sugimara said he is trying to control expectations for Tizen. "In order to get into real-world devices, we need a step-by-step approach," he said.

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