The world's popular mobile brands are coming together at the premier mobile industry event MWC(Mobile World Congress) in Barcelona, Spain.
MWC will be a war to stay on top of others between many different mobile companies.
Companies like Qualcomm, MediaTek, Marvell, Intel and Broadcomm are looking forward for the oppurtunities as China brands and telecoms carrier such as China Mobile moves on to 4G LTE(Long Term Evolution), this gives Intel and other chipmakers to knock out Qualcomm, The main supplier of LTE chip.
Chipmakers will debut the new upcoming LTE oriented microprocessors which are designed to consume low power and low price, ideal for China's mid range phones.
Qualcomm is sending pre-shows e-mailsin Chinese, posted translation of signs around its display area and created a Chinese version smartphone app to attract Chinese visitors. "We're going to have a lot of demos targeted at China, a lot of demos on LTE," said Executive Vice President Cristiano Amon. "Qualcomm looks at the opportunity of LTE and the smartphone migration in emerging markets as a very big opportunity."
Taiwan's MediaTek, despite being top player in smartphone chip is launching a brand campaign aiming 75,000 attendees in the MWC event, with ads displayed at convention center, airports and around the city.
Qualcomm being a sole provider of LTE chips for four years is expecting more demands as the adoptation of LTE in more countries.
"They're very good at LTE," MediaTek Chief Marketing Officer Johan Lodenius said. "What's in our favor is that all the operators worldwide are really looking for an alternative. They don't want to be single-sourced with Qualcomm."
Marvell, California based company has made progress in its LTE oriented chips and is aiming at the upcoming low-priced phones in China market. Broadcom also debuted its new LTE chip aimed at mid to low priced smartphones.
On Sunday, Qualcomm unveiled two upcoming mobile chips targeting China and 10 new Qualcomm based phones, which includes several LTE phones.
On Monday, Intel announced a new LTE chip being tested with major wireless companies and can be used in smartphones this year. "There are a lot of people making a lot of noise about getting these things to market. We're really getting ours to market," Coppernoll said. "We have made radical shifts in progress and improvements in our products and our working relationships."
Microsoft is also keen to attract China handset market. It announced a new reference design program to make it easy for manufacturers to quickly launch Windows-based smartphones using Qualcomm chips.
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